What is digital marketing? Why do Brands need it?

You are currently viewing What is digital marketing? Why do Brands need it?

We are used to traditional marketing methods through different channels such as television, radio, newspaper, etc. Digital marketing is, however, a new trend for reaching prospective customers and enhancing business opportunities of a business. But many still get confused about digital marketing or are not aware of it. So, this write-up will give you an answer to “what is digital marketing?”

Digital marketing refers to marketing efforts that are more applicable and used on the internet. Irrespective of the nature of businesses, one can use digital platforms like search engines, email, and other websites to stay connected with prospective and present customers. Digital marketing allows brands to connect via the internet and other digital communication methods.

The growing importance of digital marketing

After globalization, the most important industrial revolution is digitalization across industries at the global level. From startups to top businesses, digitalization has become inevitable. The internet helps one to reach out to anyone in any part of the world, be it a product or a service. Most brands use digital marketing techniques, and about 4 out of the top 5 objectives focus on new customer acquisition. 

Digital Marketing has proven its importance in recent years as the most effective method of marketing to reach clients through the easiest mode – the internet. Hence, approaching customers and digitally growing businesses is the smart way to develop one’s business and customer database. Overcoming the difficulty of a competitive environment can get easy if you adopt innovative, evolving, and swift from traditional to online marketing techniques.

Most preferred Digital marketing strategies.

Types of Digital Marketing Strategies

There are different channels of digital marketing that a company can choose for boosting their marketing efforts, such as:

  1. Website Optimization: It can help in representing a product, service, or brand. In other words, it is an online profile for the business.
  2. Pay-Per-Click (PPC) Advertising: Marketers use this platform to reach online customers using paid ads. The setup of such a campaign is performed on Google, Bing, LinkedIn, Twitter, Pinterest, or Facebook.
  3. Content Marketing: The focus of such marketing is to reach a potential audience using quality content that can be promoted through social media or published on a website.
  4. Email Marketing: Research shows it has proved to be one of the most effective channels of ideal marketing and staying connected with potential customers.
  5. Social Media Marketing: Running a social media marketing campaign can help a business create brand awareness and build social trust.
  6. Affiliate Marketing: This oldest marketing form promotes other people’s products or services through which a commission is earned with every sale.
  7. Video Marketing: Channels like YouTube are popular platforms of search engines for customers to make their buying decision.

As you see, digital Marketing combines various channels and many more emerging daily in this space. One thing in digital presence is you can’t stop yourself from using only the above channels. To yield better results, you should use the right combination of more than one from the available channels. 

Why should brands use digital marketing? 

Expanding a business to a new geographical location with traditional marketing strategies can be time-consuming. But with digital marketing plans, it is possible to expand the business to different areas and locations.

Creating a buzz in the internet space can get easy by updating information about the company and its products to its customers and followers. Almost every next individual is on any one of the different social media channels. So, reaching out to customers through social media like Facebook, WhatsApp, LinkedIn, Instagram, and Twitter is as easy as pressing the click button.

Adding to that, updating the public about the company and new offers via online campaigns will influence the audience and yield better leads. Digital marketing helps a company present the right information about the right product or service at the right time to the right target audience. 

Benefits of digital marketing

Benefits of Digital Marketing

1. Global Reach

With digital marketing, you can have an immense reach to a global audience without any huge expenditure due to the online accessibility that has opened growth opportunities for businesses.

2. Lower Cost

If you want to promote your business internationally or locally, digital marketing offers cost-effective solutions like SEO, social media, and content marketing. So whether you have a limited budget or your business is just a startup, you can find the right solution depending on the marketing goals.

3. Easy to Learn

There are different digital marketing aspects that you must learn, which are easy to begin with. Once you find the right strategy that can work for your business, you can start using it without any hassle.

4. Effective Targeting

The success of any business majorly depends on how well you target your audience, and with digital marketing, targeting potential customers is more effective. Though it involves good research, in the end, you can identify who exactly they are and get adequate information.

Digital marketing challenges

Organizations are multiplying their digital investments through diverse channels in the highly fragmented marketplace. Digital marketing leaders should thus plan new strategies and ways to channel their marketing efforts. They should develop new multi-channel approaches to influence the end customer positively. They can leverage new digital marketing ideas from online sources and derive new ways to reach their end consumer. 


With digital marketing, the whole buying journey of the customer can be known to you so that you can analyze them and convert them into better leads. Digital marketing is a game changer for most businesses as it helps with customer retention and new customer acquisition. It is becoming increasingly important in the current era to target customers appropriately and venture into new markets.